How to Promote Your Vacation Home Rental

In the past, promotion of the availability of a vacation home rental was limited to a few local avenues – print advertising, flyers handed out or hung up around town, postcards left in local establishments, and word of mouth. With the advent of the Internet, a new option has been created for marketing vacation rentals. You can now promote your rental home across the globe relatively inexpensively and easily. You can create your own website or you can take advantage of listing sites that draw the traffic in for you.

In this first part of a forthcoming series of articles, you will learn the basics of how to promote a vacation rental home. Each additional installment in this series will go into more detail about marketing vacation rentals in a variety of ways.

Marketing Vacation Rentals with Individual Websites

It has become very easy for anyone to buy a domain and hosting package and promote a vacation home rental online. Plus, you don’t have to know HTML or be an experienced web designer to take advantage of marketing vacation rentals in this way; there are many programs that have been created that make the creation of a slick-looking website easy. You want to make sure that your vacation home rental site looks as professional as possible and contains pictures of the inside and out as well as details about all of the amenities available. You can also include information about price and availability if you wish, or you can require that interested parties contact you for more information. And make sure that you have a way for visitors to contact you!

At its core, your vacation home rental site should serve as an online version of a glossy brochure that you might hand out to prospective renters. You will learn more about ways to create great sites for marketing vacation rentals and how to get them noticed in future articles in this series.

Vacation Home Rental Sites

Whether you want to create your own website for your vacation home rental property or just want an easy way to advertise your home, you may be interested in looking into the benefits of vacation rental websites. These sites make marketing vacation rentals easy by compiling listings of homes for rent by owners and/or companies to help bring the renters to your door. Many vacation home rental sites charge a small fee for your listing but allow you to incorporate photographs, text, and a link to your own site. These sites may also make it easy for renters to get in touch with the owners of homes. Future articles will teach you what to look for in a vacation home rental site and how to promote a vacation rental alongside the many listings that are available.

Marketing Vacation Rentals with Print Advertising – From Flyers to Newspaper Ads

While the Internet is an extremely important tool in marketing vacation rentals, traditional marketing venues still can make a difference if you are looking to attract renters. You can create flyers with pictures of your house, prices, and a list of amenities that you can post in the town where your vacation home rental is located. This is an extremely inexpensive way to get noticed, but it is important to design your flyers with eye-catching images and easy-to-read text. You can also create postcards with this information that can be mailed to local households or placed in local stores for visitors and residents to pick up.

Another option for marketing vacation rentals is to run advertisements in the classified section of any local newspaper. The downside to this is that you may wind up paying a lot for an ad that will only be seen by a limited number of people, but that same ad will be specifically targeted in the area for your vacation home rental and may get strong results.

Preparing Your Vacation Home Rental Property

No matter how you choose to go about marketing vacation rentals, you will need to have photographs of your home taken to put on the web, in the newspaper, or in a flyer. Make sure that you prepare your home so that it looks its best – that the lawn is trimmed, that the pool area is tidy, that the windows are clean, and so on. Then, take a series of pictures from several angles of the home so that a prospective renter knows exactly what he or she will find. If you can, add something to your home that will make it stand out. For example, use brightly colored curtains, or take your photograph at night. Above all, make sure to give people a reason to look more closely at what you have to offer in a vacation home rental.

Word of Mouth

The simplest and cheapest way for marketing vacation rentals is by word of mouth. Tell anyone and everyone that you have a home available. Tell your friends, tell your neighbors, tell the people at the bank and at the grocery store. While the person you tell may not be the next person to rent your home, he or she may have a friend or relative who is in the market for a vacation home rental.

Conclusion

Above is just a small sampling of options that you have for marketing vacation rentals so that they are booked around the year. Future articles will give you more in-depth information about these options as well as additional tips and ideas about how to promote a vacation rental successfully.

Pros and Cons of Owning a Vacation Home

A vacation home is a second home as a supplement to your permanent home. As an owner of two vacation houses I can introduce you to a number of aspects that will help you getting your dream vacation real estate with lasting pleasure for yourself and your family. In fact when you read this easy list you will also get an impression of the pros and cons of owning an extra home for vacation.

Some of the same aspects of buying a vacation home are exactly the same as for buying a permanent home.

Price and running expenses of the vacation home

For most of us the price when we buy a home and the costs through the year are obvious and important limitations to take into account. Make sure to think through what you can afford now and what you can afford when you retire if that is in the horizon.

The most important aspect of a vacation house

If you ask a real estate dealer about the three most important aspects when you are searching for a new house he will say: 1. Location, 2. Location and 3. Location.

Think through what will that mean for you. When you get a home for vacation you might be able to improve it and make it bigger and better. But you cannot change the location for the same house or vacation flat.

Many will summarise it in the way that it is smarter to buy a not so super vacation home in a super nice location – than the opposite.

The style of the vacation home

As we already have 9 grandchildren from our four children we gave a high priority to our vacation houses that could accommodate everybody. Not in a luxury way but in a functional way. Other couples might be more focussed on having a more luxurious living space for themselves and say two friends on overnight stay or the like.

Other families might be more focussed on finding a rather simple and basic accommodation that is not demanding in anyway but which might have a rustic appearance.

Facilities at the vacation home

If you go for a vacation house far away from other people the facilities in the house might be quite simple and primitive. You might not even have running water and toilet facilities.

In such a place it will also be a challenge to get help from professionals when you need repair and service. On the other hand such a house might be rather cheap to buy.

How often will you or family members use the vacation home?

Be realistic and calculate how often you and your family would actually be able to make use of it when you think of your checklist for reflections before you buy an extra home for your leasure time. A vacation house or other vacation home must not develop to be a burden in daily life. Difficulties and expenses going there should be a part of your calculation, but also your ideas of alternatives like going abroad on vacation.

Can you make use of the vacation home in the way you want?

Finally you should think over and discuss in the family which kind of activities you want to have as options when you search for a vacation house or flat. Some families are very focussed on skiing, others on swimming and sun bathing on a beach, others on wildlife experience and others again on hunting. If you have teenage children ask them what could attract them and expect to let them bring a classmate or other guest with them when staying on vacation.

Summing up the pros and cons of owning a vacation home

Pros of a vacation home

You will have the ability to escape from your daily duties and exchange your home environment with something different that might reduce stress and improve your feeling of being on vacation.

Often you will combine your trips to your sparetime home with social activities like inviting friends and family members. Your guests will often think back of such visits with much more satisfaction and pleasure compared to normal social gatherings in your permanent home.

Your children will get a wider horizon by being familiar with another location than their daily surroundings.

Cons of a vacation home

A vacation home is an extra burden in economy and daily management.

It might limit your access to travel to new places and to experience unfamiliar sightings and cultures.

It might generate some discussions in the family when to go and when not to go. You might experience clashes between your dreams of going to your vacation place and to fulfil expectations to stay home and be involved with other activities, e.g. birthday parties of friends etc.

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